Don't Trust Neilsen Ratings - Never Have, Never Will.

This has long been a mantra of mine that the ratings games is totally a guessing business, estimates that are taken as gospel, mostly by advertisers who buy into the system.

And I have long thought that Rupert Murdoch's empire was too big to kowtow to someone's elses' rules (ratings) and eventually I expect him to buy Nielsen.
Here's the first step in that process:

http://www.variety.com/article/VR1118003924.html?categoryid=14&cs=1