A great illustration of message development. I use this tool a lot with my clients in Media Training classes.
I will use this post in future classes as an excellent example of how to analyze successful campaigns. I have a feeling that the Obama campaign will provide fodder for many "how to" and "how it was done" books in the coming years.
Kudos to Mr. Nikolas for pointing this out.
About John McCain
Read the Article at HuffingtonPost
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