My Site of the Day:
http://www.bprepublicans.com/page/content/bprepublicans
Notice that this site contains Facebook and Twitter links. That's a sure way to get your message out these days, plus, all the links coming from diverse sources increases the chances that it will rise to the top of a Google search page.

If you have any sort of public interest web site, for or non profit, this is an excellent example of how to maximize your exposure.

And your site could contain video, possibly from a Flip camera.